Wheels Up, the leading brand in private aviation, today announces Gail Grimmett as the company’s Chief Experience Officer. Grimmett will oversee every aspect of the Wheels Up member experience, including event programming, marketing, public relations, social, digital and member benefits.
The newly created role comes after Wheels Up recently announced a groundbreaking partnership with Delta that combined Delta Private Jets with Wheels Up and introduced cross-platform benefits for Wheels Up members.
Grimmett joins Wheels Up after 20 years of building brands and turning around businesses in both commercial and luxury travel industries. As Delta’s Senior Vice President – New York, Grimmett oversaw the transformation of Delta in New York State, delivering the airline’s first-ever profit in the state and ultimately contributing $6 billion dollars in annual revenue while deepening the company’s brand presence in the market.
Honored as one of the “50 Most Powerful Women in New York” in 2013, 2015 and 2017 by Crain’s New York Business, Grimmett is regarded as an expert in aviation marketing, policy and infrastructure. Grimmett served as Governor Andrew Cuomo’s appointee on both the New York State Tourism Board and the New York City Regional Economic Development Council for over a decade and pioneered Delta’s partnership with the Food Bank for New York City and other community organizations.
Grimmett will be based out of Wheels Up’s global headquarters in New York City reporting to Wheels Up Founder and CEO Kenny Dichter and working closely with the company’s executive leadership team.
“Gail is a powerhouse, and we are proud to welcome her to the Wheels Up team at this exciting time in our company’s growth,” said Wheels Up Founder and CEO Kenny Dichter.
“She shares our vision for democratizing private aviation and continuing to invest in our member experience. Her proven track record of innovative marketing and execution of large-scale business strategies is already an undeniable asset.”
“I am thrilled to join the Wheels Up team during this momentous era for the company, and I look forward to continuing our commitment to our thousands of members both on the ground and in the air,” said Grimmett.
“Kenny and his team have created exponential growth over the past six years, and his pioneering vision in the private aviation industry is unmatched. I am excited to be a part of the company’s next phase of expansion.”