Wheels Up, the leading brand in private aviation, today announces the appointment of marketing veteran Lee Applbaum to the newly created position of Chief Marketing Officer. Applbaum will lead all strategic marketing and brand positioning for Wheels Up during the pivotal time of completing integration efforts from its multiple acquisitions and the Company’s continued momentum in bringing the digital private aviation marketplace to life.
“I have known and respected Lee for many years. Anyone who has worked with him knows he is a marketing guru, a branding expert, and a true master of his craft,” said Dichter. “He is a great addition to our Wheels Up team as the addressable market continues to grow and we make private aviation accessible to more individuals and businesses.”