Swift adaptation to post-COVID trends & digital transformation key to region’s travel & hospitality recovery

posted on 16th October 2020 by Eddie Saunders
Swift adaptation to post-COVID trends & digital transformation key to region’s travel & hospitality recovery

“With countries progressively easing travel restrictions and border controls, proactive efforts are needed from the side of travel, tourism, and hospitality companies in the region, especially in terms of marketing to get their businesses back on track,” said Gamal Sadek, General Manager, Al Ketbi Tourism and Hospitality Consultancy, and a speaker at the webinar. “Data analysis must be utilized to narrow down target audiences and design marketing strategies specifically for them. By following this approach, brands have a better chance of attracting the right customers and better ROI. For instance, the integration of Yield Management enables travel/hospitality companies to sell the right service to the right customer at the right time.”

“The pandemic has led to a paradigm shift in the consumer behavior, changing the way they think, work, shop, travel and holiday. Health safety is now the number one priority of customers and marketing strategies should reflect this,” said Nidal Abou Zaki, Managing Director of Orient Planet Group and a speaker at the webinar. “A recent travel sentiment study revealed that 43% of tourists now look for brands with a clear and thorough sanitization plan. Given the global impact of the pandemic, it is safe to assume that this reflects the collective sentiments of travelers all over the world.”