Swift adaptation to post-COVID trends & digital transformation key to region’s travel & hospitality recovery

The recovery of the region’s travel, tourism and hospitality, arguably the most affected sector globally by COVID-19, will be slow and could take up to 24 months, opined experts during a webinar that took place in Dubai recently. The session titled ‘Post-COVID Travel, Tourism & Hospitality: Marketing Challenges, Trends and Opportunities’ underlined the need for companies operating in the sector to revamp marketing strategies and harness the potential of data to effectively address the needs of post-COVID travelers and guests, in order to accelerate recovery and drive growth. The webinar was organized by Orient Planet Group in partnership with Al Ketbi Tourism and Hospitality Consultancy.