• Equinox fills market gap for complete travel solutions, offering both commercial
and private travel
• Start-ups offer bespoke, high-touch services with charter safety at the forefront
• Sustainable charter is a key focus for forward-thinking business
London, UK, 2 November 2021 – New private aircraft provider Equinox Charter has begun
operations today, providing complete, global private aircraft chartering solutions with safety at the
pinnacle of its offering.
Launching alongside its sister company Equinox Travel, a travel management company (TMC), the
two start-ups enable clients to streamline their travel booking process through a rare ‘one-stop
shop’ approach for all their travel needs.
Equinox Charter draws on extensive business aviation and music industry experience to offer a
unique, highly consultative service – with a focus on the extensive music, touring and entertainment
charter market, which is now seeing a strong resurgence.
Industry charter specialist Elliot Bottomley, Managing Director of Equinox Charter, says: “As we head
into an exciting period with the return of shows and live events, we cannot wait to get started.
“Our new team is more than ready to manage complex itineraries for bands and solo artists, agents,
tour managers and film production companies. Working with our sister company, Equinox Travel,
allows us to support our clients with their commercial travel needs too.”
Having run ARGUS Certified charter broker Artist Charter in the past, Elliot is keen to ensure flight
safety remains very high on the agenda for Equinox.
“As part of our commitment to safe air travel and a consistently high quality of service, due diligence
will be paramount, and we’ll work only with a network of vetted operators and private aircraft
The new charter broker is now a proud member of both the European Business Aviation Association
(EBAA) and the British Business and General Aviation Association (BBGA). These memberships are a
sign of intent as to how the company hopes to integrate and expand within the business aviation
Equinox CEO Ian Patterson says: “Equinox Charter is a unique entrant to business aviation – a
solution-based start-up which aims to fill a clear gap in the market.
“Nowadays, travel is often fragmented, with many TMCs outsourcing aircraft charter to a third party.
Through both Equinox companies, we are uniquely positioned to deliver a seamless and efficient
service to clients with complex travel needs, by offering ultra-competitive pricing and greater
flexibility on private aircraft booking, as well as commercial aviation booking, car hire,
accommodation needs and more.
“We understand the demands and nuances of live touring and film production, from last-minute
schedule changes to complex logistical challenges. This is why we’re committed to delivering the
bespoke, personal, high-touch travel management solutions our clients not only demand, but also
While music and entertainment are at the heart of its operations, Equinox’s senior experts also offer
specialist travel support for professional sportspersons and sports agents, as well as facilitating
corporate travel and arranging luxury leisure trips.
Unique in being able to offer Equinox clients commercial air travel options when required or
necessary, Equinox Charter takes sustainability and environmental concerns seriously, and actively
supports clients in making their own efforts in sustainable air travel.
The start-up has published its four-part commitment to sustainable charter, which includes carbon
offsetting capabilities, encouraging the use of empty legs, making smarter aircraft and operator
choices, as well as smaller, day-to-day measures.
In addition, both Equinox companies strive to accommodate clients’ existing sustainable travel
policies – whether that be selecting air travel options with lower emissions, evaluating hotel choices
based on sustainability factors, or facilitating VIP car transfers with electric vehicles.
Equinox benefits from the expertise of specialists including CEOs Ian Patterson and Glen Duckworth.
The duo is renowned for steering ET Travel Ltd to become a leading TMC in the sector, and later
holding joint Chief Operating Officer roles at global travel management company The Appointment