Seefeld Group today launches Premiere Insight, a newly evolved analytical tool that augments intelligent advanced product planning, by tailoring marketing research and forecasting to specific product and services development projects.
Filling a need in the aviation marketplace for more robust and reliable predictions of market performance, the pioneering approach systematically listens to, and interprets, customer feedback.
The resulting data delivers rich, new information related to end customer needs and market demand.
This value-added insight is required for maximizing sales, reducing risk, and increasing confidence during product design, investment and realization.
Premiere Insight elevates product planning by leveraging a more rigorous, yet proven and integrated methodology which impartially surveys the target market.
The intelligent approach digs deep to uncover the real drivers of buyer demand by revealing pain points and desired mission requirements.
In addition, it measures the role of brand perception, emotional factors, and end-user preferences, all in a timely, cost effective and highly customized way.
The methodology can provide tailored, and realistic forecasts for unit sales, revenues, market share as well as offering unique insights into larger and more game changing business opportunities.
Charles Porteous, President Seefeld Group says: “There is an impressive set of aviation forecasts released each year providing essential broad overviews of market activity and long-term views.
“Now, Premiere Insight is here to provide an additional level of more customized factual insight and forecast predictability to truly ascertain the optimal road map to sales success for new products and services.”
“We frequently hear that significant investment decisions for new offerings, whether products or services development programs, increasingly require integration of rigorous market research with accurate and focused forecasting.
“Without specific, in-depth analysis, and greater understanding of market needs within the specific target market segment, many new offerings may not reach anticipated full potential.
“In an increasingly crowded, competitive marketplace, where investor expectations are greater than ever before, Premiere Insight offers a solution.
“It provides clarity to establish the most viable commercial opportunities and enables prioritization of product investments with the greatest revenue potential.”