“When Jet Aviation was founded, we represented innovation, quality and a commitment to customer service. Fast forward to the present and our brand continues to tell customers that they can expect the best from our services and products, and that we put the customer at the center of everything we do,” says David Paddock, Jet Aviation President. “Jet Aviation drives customer loyalty by delivering a recognizable, elevated customer service offering and by making it easy to do business with us. That’s what our customers expect. That is who we are — the effort behind effortless.”
Further to Paddock’s appointment as President in June 2019, and the subsequent appointment of his new Leadership Team, the company began reviewing its brand values and commitments against its existing identity. Following in-depth research and analysis of hundreds of interviews with various stakeholders, Jet Aviation is refreshing its brand as part of its ongoing efforts to align its products; deliver an authentic, memorable, and seamless service; and develop novel and sustainable industry solutions.
“Our goal is to shape innovative, world class standards in service and quality as a leading aviation partner in global flight,” says Elouisa Dalli, Senior Vice President Group Marketing and Communications. “With a revitalized focus on our brand identity and promise to deliver a simple, warm and cohesive elevated experience across our businesses, we are ensuring Jet Aviation maintains relevance in this changing world.”