Thirsty Business launches new hydration solution to combat jet lag

posted on 17th January 2019 by Omar

Thirsty Business has launched an innovative hydration solution which is designed to relieve physical effects of long-haul flying, combating jet lag with a new formula.

ElectroFlytes is an all-natural liquid electrolyte concentrate that aims to minimise dehydration and boost immune system. It works by making sure the body has the right balance of electrolytes and it manages fluid intake correctly, leaving travelers fully hydrated.

Stuart Walsh, co-founder of ElectroFlytes, said: “Dehydration is a growing issue with travelers.  It starts with peripheral dehydration, but if you don’t address it, you can become very dehydrated.  With cabin humidity at around 10 percent, you get dry skin, nose and throat and your immune system diminishes and you get fuzzy brain—all the signs that lead to jet lag.”

The liquid, which has no flavorings or sweeteners and is calorie free, can be taken before, during and after flying. This can be done by adding a few drops into any drink including juice, tea and coffee, providing an effective hydration solution.

Dr David Thomas, nutritionist and hydration expert, said, “Having a dry nose leads to cracking of the nasal lining and this can often leave you susceptible to bacterial infections, especially when there are 400 other passengers all breathing the same air.  That’s why so many of us often have a blocked nose when we arrive after a long flight. A product like ElectroFlytes ticks all the boxes when it comes to immunity and hydration making it the perfect travel partner for any seasoned flyer.”

ElectroFlytes contains four main electrolytes including sodium, potassium, magnesium and chloride. Additionally, there are 72 trace minerals in an ionic form, hydrating the body at a cellular level. Magnesium is responsible for more than 300 biochemical body reactions, playing a role in muscle and nerve function, blood glucose control and blood pressure regulation, which helps to reduce tiredness and fatigue.

Mr Walsh said: “There are sports drinks available on the market but these often don’t contain the right balance of electrolytes, are full of sugar and additives to make them more attractive and are not necessarily good for you.  I began working with a U.S. specialist to develop a drink that would hydrate frequent flyers such as global executives, cabin crew and pilots.”

After consulting experts and nutritionists in the field, and months of research and testing, Stuart has launched ElectroFlytes to the public this month (January 2019).