Aerobility appoints Steve Todd as Marketing and Sales Advisor for Project Able programme

posted on 13th December 2022 by Eddie Saunders
Aerobility appoints Steve Todd as Marketing and Sales Advisor  for Project Able programme

Aerobility, the UK’s leading aviation charity offering disabled people, without exception, the opportunity to fly, has boosted its award-winning Project Able programme with the appointment of aviation marketing expert, Steve Todd.

Steve will lead marketing and sales for Project Able, the charity’s ambitious programme to return former RAF Air Cadet Grob Vigilant motorgliders to the air.

They are being marketed for sale to customers around the globe as the Grob G109B Able.

Up to eight will enter service within the Aerobility fleet.

In his new role, Steve will be responsible for developing a robust marketing plan and channelling sales from the many enquiries being received worldwide.

Steve brings 40 years of highly relevant business marketing and commercial project management to the role which will add vital resource and expertise to the programme.

As a lifelong general aviation pilot and current Chairman of the British Aerobatic Association, Steve brings useful additional synergy too.

Steve Todd, said: “I am delighted to be joining the fabulous team at Aerobility and lead the sales and marketing activity for Project Able.

“I am truly excited about the programme and the challenge ahead, and hope to leverage my skills and experience to make a real difference.

“My involvement with British Aerobatics will, I hope, bring further contacts and support to the sales and marketing activities.”

Mike Miller-Smith, CEO Aerobility adds: “I am very pleased to welcome Steve with his combined skillset in marketing, sales and aviation.

“I anticipate that his appointment will boost the success of the programme coupled with the fact that the Grob G109B Able is such an impressive and versatile motorglider which is also sustainable and cost-effective. I wish him every success.”

The Grob G109B Able has been re-engined with the Rotax 912iSc Sport, delivering more power and industry-leading fuel economy.

The aircraft are fully refurbished and can be finished to customer specification with modern Garmin avionics, interior trim and paint scheme.