Signature Appoints New Chief Operating Officer and Chief Commercial Officer

posted on 28th June 2023 by Eddie Saunders
Signature Appoints New Chief Operating Officer and Chief Commercial Officer

Today, Signature Aviation has appointed Brad Williams as its new Chief Operating Officer and promoted Derek DeCross to Chief Commercial Officer.

The company is centralizing its field operations and commercial functions across the organization under each respective leader.

This move is part of Signature’s continued efforts to streamline its structure, remain competitive, and deliver a great customer experience by investing in people, products and services that differentiate and keep it on top of the private aviation industry.

“We have been on a journey to transform our business by launching a multi-year strategy to enable a high-performing team, place safety at the forefront, deliver an elevated customer experience, and invest in sustainability,” said Tony Lefebvre, CEO of Signature Aviation.

“Brad and Derek are experienced leaders who have a proven track record that will shape Signature’s future, as well as our industry.”


Williams is responsible for all field operations, workforce optimization, safety and security, and continuous improvement for more than 200 bases globally.

He most recently served as Senior Vice President of Corporate Store Operations and Restaurants for 7‑Eleven, where he was responsible for more than 4,900 fuel sites, 5,300 corporate-operated stores, and 900 restaurant locations.

DeCross has been promoted to Chief Commercial Officer, having previously served as Senior Vice President of Customer Engagement.

In his new role, DeCross will be responsible for delivering an exceptional customer experience across Signature’s global network of private aviation terminals, aligning business strategies with market demands, and optimizing revenue through Signature’s loyalty, marketing, sales, and revenue management initiatives.